Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online.

This free online Diploma course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The Diploma will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. This Diploma shows you in detail how to use Google tools such as Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. You will learn how to set up a Google Analytics account, how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. You will learn how to set up a Google AdSense account and how to set up a Google Webmaster account.

This free Diploma course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

Having completed this course the learner will be able to:
- Describe how the Internet will help your business to attract customers and encourage growth;
– Get a website found on Google search;
– Get a website to show up in a local search;
- Learn about Google Analytics;
- Benefits of being on Google and using Google Analytics;
- Set up an AdWords account;
- Start using AdSense on your site;
- How to install the Google Analytics Tracking code;
- How to implement campaign tracking and integrate AdWords;
- How to analyse revenue metrics and custom reporting;
- Describe key digital measurement concepts, terminology and analysis techniques;
- Navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

All The Digital Classroom courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official The Digital Classroom Diploma or Certificate.

Having an official The Digital Classroom document is a great way to celebrate and share your success. It is:

• Ideal to include with CVs, job applications and portfolios
• A way to show your ability to learn and achieve high results